Project Networks and Changing Industry Practices – Collaborative Content Production in the German Television Industry

Changing industry practices and forms of production organization are the medium and result of co-evolutionary processes of change. The disruptive event of the transformation of the German TV industry into a dual system triggered the change of content production from in-house to collaborative forms in project networks which are not only highly sensitive to foregoing and anticipated project practices, but also to industry practices. The change of the production organization, in turn, recursively influences the reproduction of industry practices. The co-evolutionary analysis is based on structuration theory.